Artists, crafters, & tradesmen insurance blog

How Vendors Use Facebook and Instagram to Boost Sales Did you know that about three-quarters of Facebook users and approximately six out of ten Instagram users visit these platforms at least once a day? With so many active users, every vendor should take advantage of these platforms to advertise their products right now to current and potential customers. Social media marketing is a great way to organically reach your audience and build your brand, but only if you do it right. To help you get started, we’ve provided a few tips and tricks. Be sure to implement these social media tactics to increase your chances of boosting sales with new and potential customers. Don’t forget to add vendor insurance to your overall strategy. Here’s how you can get started: Open a Facebook Shop Did you... Read more

As you sign up for an art festival, especially if you’re new to the game you may be looking for some solid tips to get on the right track. If you’re registered for a Howard Alan Events (HAE) Festival then you may already know that they hold art vendors to a slightly higher standard than other events you may have attended. We’ve created a list of tips you’ll need to help you succeed at the HAE festival. 1. Art Display Requirements If you work at shows often then you may have seen artists displaying their art in unattractive ways. This may cast your beautiful art in a way that will make it much harder to sell. HAE festivals have specific art display requirements for vendors who sell their work at its show: Painting, Photography, and Mixed Media Art All framing and mattin... Read more

Talking about the importance of a website seems redundant in 2018, but even with the prevalence of the internet in our lives, there are still a number of ways you can use your website to maximize your presence and reach. A website works as a digital hub for your clients to interact with your brand when you aren’t around. It makes it possible for people to see your products without attending one of the events where you’re selling and that increases sales. If you don’t have a website, you need one. If you do have one, odds are, there are still ways you can make it better. Read on to see the 5 things every vendor needs on their website. Great product pictures aren’t on this list because that is way too obvious. And yes, you should hire a professional to take those. 1. Give Customers the C... Read more

Here’s the thing: as a vendor, you know you should be insured. You know that vendor insurance is one of the best ways to protect your business and the work you’ve put in to make it a success. At the same time, it’s hard to justify spending money on something when you don’t know if you’ll ever get anything out of it. You’ve never had a major accident on the job before, and the chance of something going wrong at your next event is small, right? The truth is, risks are more present than you think they are, and vendor insurance is cheaper than you thought it was. We’ll explain: Vendor Insurance: The Costs Vs. The Benefits The value of vendor insurance all comes down to the costs vs. the benefits. Let’s look at the benefits first. Even if you’ve never had... Read more

A variety of people come to art events and everyone may be looking for something different and they’re all in different phases. Some people come just to browse and other come with cash in hand itching to buy. As an event vendor, knowing what these phases are and how to treat people in different phases is crucial to succeeding in any business. The sales funnel that we are going to go over is not our invention. It’s been used for years with great success and this post should be used as a starting point to launch you into understanding more about what your consumers go through before they buy your product. Awareness- At every event or art festival hundreds, if not thousands, of people come by your booth and look at your art. How many times have y... Read more