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About us

The ACT program and website is managed by Veracity Insurance Solutions, LLC, a brokerage focusing in the general and products liability insurance industry. The company currently manages over 40,000 small business accounts nationwide and is properly licensed in all 50 states. The ACT Insurance Program provides show and annual insurance policies, each tailored to the needs of artists, crafters, and tradesmen. From annual insurance for artists to show policies for handmade jewelry crafters, ACT knows the kinds of dangers artists face and knows how to protect you from liability. ACT also provides resources for promoters and event planners to ensure that each of their vendors and participants are protected by liability insurance.


ACT Coverage


Just purchasing General Liability coverage is not enough, which is why the ACT Insurance Program automatically provides coverage for your Business Personal Property , and offers optional Professional Liability coverages.

ACT Price


ACT has reduced the cost of insurance by up to 40% while still providing better coverage than any other insurance program. We also made short-term insurance an option for those just getting started or who have smaller business operations.

ACT availability


ACT offers 24/7 online access to all your insurance information, so you can login to your account anytime it is convenient for you. Once you login, you can print your policy, update your mailing address, or create an additional insured certificate.


Veracity Insurance logo

Veracity insurance solutions, LLC

Veracity Insurance Solutions, LLC is the program administrator and general agent for the ACT Insurance Program. Veracity began focusing on specialty general liability, product liability, and program business insurance in 2012. Since then, they have been involved in the creation and ongoing administration of over 20 different association-based and Risk Purchasing Group programs. Located just South of Salt Lake City, UT, Veracity is committed to providing each client the best price and service possible.

Great American Insurance logo

Great American Alliance Insurance Company

Great American Insurance Company is committed to helping individuals and businesses secure a healthy financial future. Since 1872, their insurance operations have been providing insurance products and services tailored to meet the specific and ever-changing needs of their customers. Their lead insurer, Great American Insurance Company, is rated “A+” (Superior) by A.M. Best. (Rating affirmed March 20, 2015)

Beauty Health and Trade Alliance logo

Beauty Health & Trade Alliance

Beauty Health & Trade Alliance is a Risk Purchasing Group that was formed to give small business owners in the artist, crafter, and tradesman industries access to the most cost-effective and comprehensive insurance possible.

Risk Purchasing Groups (PGs or RPGs) are groups of policyholders with similar risks who may purchase liability insurance together as authorized by the Federal Liability Risk Retention Act of 1986. Each member/certificate holder of the Artists, Crafters, and Tradesman Insurance Program has their own policy and does not share limits with the other participating members.

The BHTA is managed by Veracity Insurance Solutions, LLC.


Contact us

(Artists, Crafters, & Tradesmen)
260 South 2500 West Suite 303
Pleasant Grove, UT 84062
P: 844.520.6991


Stacey B. - Maine

"This is a great way to obtain insurance for trade shows. Online purchase is very convenient and affordable. I so appreciate your quick response in getting me set up."

five stars

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