It only comes once a year and it is one of the funnest holidays in the United States. Nope, it’s not Christmas, Thanksgiving, or even New Year’s Eve. It’s St. Patrick’s Day, and green is the word for this holiday.
Like other major holidays, there are St. Patrick’s Day arts and craft festivals that you can attend to sell your products, meet new people, and gain new life-long customers. To do this, though, there are three ways you should prepare beforehand so you don’t get in a pinch - and not just for not wearing green.
Be Prepared Physically and Materially
While taking care of your body is important, especially because you might be standing on your feet for hours at a time, this isn’t exactly what we’re talking about. It is important that you prepare all of the physical items you need to get to the event, set up your booth, sell your products, and keep the booth going. Make sure your car is tuned up and ready to get you to the event. Make sure you have plenty of product on hand. Arrange for someone to replace you in your booth if you need a break. Having all of these things taken care of beforehand will make things run much smoother.
Be Prepared Financially
In this case, being prepared financially means two different things, both of which are very important. The first is to make sure you have plenty of cash so you can give change. Also be sure to have a way for customers to pay if they don’t have cash, such as a credit card machine. The second aspect is to have liability insurance before the event starts. Nothing could be worse than making a profit at an event only to lose it all - and possibly more - because of an accident that happens in your booth. Artists, Crafters, and Tradesmen (ACT) Insurance offers policies to help you have the liability coverage you need to safeguard your finances from accidents that may occur at the event.
Be Prepared for the Theme of the Event
This one might not be as obvious, but it is important that your booth match the theme of the event. If you are at a St. Patrick’s Day event and you’re not wearing green or possibly even have some holiday themed decorations at your booth, people might think of you as a sort of “party pooper” and decide they don’t want to support someone who is only there to sell things and not have fun as well. Even wearing green, in this case, could go a long way in attracting customers to you.
Preparing for the event in these three ways, while not necessarily guaranteeing a successful event for you, can go a long way in helping you get your arts and crafts out there for people to buy.