At Artist, Crafters, and Tradesmen Insurance (ACT), we are always trying to find unique ways to help you. Because so many of you have, or would like to, use Etsy to sell your products, here are some tips and tricks from ACT to help you get the most out of your Etsy shop.
WHO IS YOUR MARKET?
This is one of the most important questions that you need to ask yourself. You need to understand who your customers are, what they want, and how they behave. Using tools on Etsy, Google, and Facebook, in addition to data you’ve collected from your current customers, can make finding crucial information—including age, gender, interests, and lifestyle—an easy task. While you’re researching your market, you’ll also want to check out your competitors. Researching those who sell similar products to yours will give you invaluable insights. Not only can it help you set a competitive price for your art or craft, but it can also allow you to see what products and content your prospective customers respond to best.PHOTOGRAPHY
As an artist or crafter, you know the importance of creating an excellent product. Now put that same effort into ensuring your presentation and advertising is held to that same standard of excellence. When it comes to Etsy, the old saying “a picture is worth a thousand words” has never been more true. You just need to be sure that the thousand words people have to say about your shop are positive. While it’s true that phone cameras are producing higher quality images every year, don’t trust them to take the best shot for advertising your art or craft. You don’t necessarily need to have the same quality lens as a professional photographer, but you should find a camera that takes good pictures. Once you’ve got a decent camera, make sure the pictures you take are well lit, in focus, and clearly display your product.