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Gearing Up For Fall Festivals

  • September 12, 2016
GEARING UP FOR FALL FESTIVALS
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For artists and crafters, the tiring summer festival season is coming to a close; however, experienced vendors understand that there are still lots of opportunities to take advantage of during the fall. Here are some tips and tricks to help artists and crafters transition to the new season.

UTILIZE THE CALENDAR

The fall season allows you to get creative with your work especially with how you can make it appeal to your customers. One way to do this is by keeping track of fall holidays and events in your area. Generally speaking, you should prepare for events like back to school, Halloween, and Thanksgiving. There are two main ways to take advantage of them.

First, before each show you should take a good look at your products and see what you can do to tailor them, or how you present them, for an upcoming holiday or event. Helping your customers see that your craft or product is relative to something such as school or Halloween can encourage them to purchase your product.

The next thing to remember is that everyone love to get a deal on something. Before and during each event, you might consider doing a sale or promoting specific items to attract customers to your booth. You don’t even have to discount everything in your booth, just choose a few items to discount.

PREPARE FOR BAD WEATHER

It might sound like common sense, but many people underestimate the importance of being ready for inclimate weather at fall events. It could be as simple as a drop in temperature as the sun begins to set, or as dramatic as a sudden onset of a rain or snow storm. If the weather does turn on you, you’ll want to be ready.

Of course you’ll want to have warm clothing available such as hats, gloves, and a jacket, but you’ll also want to protect your products. This means you should be prepared with tents and other coverings, but you should also have your totes and other supplies ready just incase you need them.

SOCIAL MEDIA

In the fall, it is especially important to keep up your social media presence. Not only should you be using it to showcase your work, but you also need to use it to get your customers to come to you. This means that while you might not be at a show every week, you should still post on social media at least once a week.This way you will maintain and increase your follower base and when you do post about a show, they will hopefully see it and come to your booth.

INSURANCE POLICY

Just like the summer shows, many fall art and craft shows are still going to expect you to have a an insurance policy. Fortunately, if you know where to look, this doesn’t have to be a headache and you can easily and affordably be covered. ACT insurance has a show policy that covers you for as few as 1–3 days and starts at a modest $49.

Fall is an exciting time of year and there are many events and holidays to remember. Hopefully, these tips have given you, as an artist or crafter, some ideas to make your busy fall schedule run a little smoother. Remember, the most important thing you can do to gear up for fall and your business is to have enjoy each moment.

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Check Out Our Most Recent Blog

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See What People Are Saying

Excellent insurance. Fast and straightforward.
Obtaining insurance for my event was fast and seamless. Thank you for allowing me time to focus on my art and less on logistics.
Lisa Q.Real People. Real Artists.
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We have used Act Insurance for a couple of years now.... ...We immediately have access to our policy and any past policies are kept in your online account for future reference if needed. It makes things so easy and they have been very reliable! Definitely recommend using them.
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I spoke with Melissa who was awesome in helping me. She was understanding of my concerns and took the time to answer all of my questions and was extremely professional.
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Very easy to get covered through Act Insurance! It was cheaper than other places I checked and they were very quick in getting us covered.
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Great Service!
The online process was fast and efficient. They provided all tge necessary documents I needed.
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I have referred fellow crafters to it, as the policies which they were getting through their regular insurance agents were over twice as much and did not cover as much.
Lynn W.Real People. Real Artists.
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It was a very user friendly transaction! I thank you!
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Website is easy to use; process is simple and straightforward. This is my second time purchasing a short-term policy and would definitely do it again.
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Emails alerted me clearly about policy renewal and allowed me to do nothing in order for the rollover to occur — very easy!
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