A variety of people come to art events and everyone may be looking for something different and they’re all in different phases. Some people come just to browse and other come with cash in hand itching to buy.
As an event vendor, knowing what these phases are and how to treat people in different phases is crucial to succeeding in any business. The sales funnel that we are going to go over is not our invention. It’s been used for years with great success and this post should be used as a starting point to launch you into understanding more about what your consumers go through before they buy your product.
How many times have you heard people compliment your art and not buy anything? A lot, right?
Understanding where your customers are in the funnel will you allow you to treat them differently and market to them more efficiently. While some people seem to go through the whole funnel within minutes and purchase. They most likely have been thinking for a while about getting something like your product and you happen to be in the right place at the right time.