If you want to monetize your creativity, selling crafts online should be at the top of your list. By opening an online shop, you reach an entirely new customer base — one that relishes that “add to cart” feeling and is ready to buy your unique goods.
But how do you decide what to sell? Let’s explore some of the most sold crafts online so you can start creating and gearing up for busy pack-and-ship days ahead!
Trending Crafts to Make and Sell in 2025
Personalized Products
Image via DaisyMorningStore on Etsy
For anniversaries, birthdays, or just because, people want to buy things made for them. A little personalization goes a long way, so these products remain popular every year.
When surveyed in 2024, about half of U.S. Gen Z and millennial consumers said they were more likely to buy a personalized gift compared to the previous year. The great thing about this niche is that nearly any product you can think of can be personalized. Decor, jewelry, mugs, candles, notebooks — the list goes on.
Example we love:
DaisyMorningStore’s perfectly displayable vinyl record, personalized with a customer photo and a song of their choice
⭐ Earned 3.4k product reviews with a nearly 5-star rating
📈 “Personalized gifts” reached peak popularity on Google Trends in February 2025
DIY Craft Kits
Image via Punchatelier on Etsy
Your customers love to create, too. They just need a little help, and DIY craft kits are an ideal way for them to scratch that itch.
When you make DIY craft kits, you include everything needed to create a finished product. You’re essentially selling the craft experience. It requires less effort on your part because once you have the craft template and the supplies, all you have to do is package and ship them out.
Example we love:
Punchaterlier’s DIY punch needle coaster kit, which comes in quirky-cute designs
⭐ Earned Etsy’s “Popular Now” tag and Star Seller badge, highlighting their 5-star status
📈 “DIY craft kits” reached peak popularity on Google Trends in February 2025
Hand-Painted Ceramics
Image via madebyCdesign on Etsy
Hand-painted ceramics remain a trending craft to make and sell this year. In addition to clean, smooth shapes, consumers are also opting for pieces with a distinctly handmade look — slight imperfections and bumps that feel genuinely one of a kind.
Mugs, vases, bowls, baubles, and trinket dishes are all seen sporting hand-painted finishes in every aesthetic under the sun, from the bows of coquette styles to the minimalist look of Scandi design.
Example we love:
madebyCdesign’s hand-painted ceramic matcha bowls
⭐ Earned “Etsy’s Pick” tag and multiple 5-star product reviews for quality
📈 “Painted ceramics” reached peak popularity on Google Trends in February 2025
T-Shirts
Image via TheGoodsSpot on Etsy
Apparel with unique designs is in demand. With growing awareness of fast fashion’s impact on the environment, now’s a great time to start selling T-shirts, sweatshirts, and hats that consumers feel good about wearing.
Think of each piece of clothing as a blank canvas for your artsy prints, pop culture references, or sentimental sayings.
There are multiple ways to start crafting apparel, including:
- Tie-dye
- Embroidery
- Hand painting
- Screen printing
- Heat transfer vinyl
- Direct-to-garment printing
Example we love:
TheGoodsSpot’s tomato-print crewneck tee, which is made to order with eco-friendly direct-to-garment printing
⭐ Earned “Etsy’s Pick” tag and Star Seller badge for their quality service
📈 “Graphic tee” reached peak popularity on Google Trends in February 2025
Neon Signs
Image via CAJLIGHTS on Etsy
Tune into any podcast video, and you’ll agree that neon signs are still going strong. Many current listings offer name personalization (particularly in “handwritten” fonts), but you’ll also find pre-designed quirky expressions and character art.
These signs are made with LED flex neon and are suitable for simple line-art designs. If you can shape it, you can make it.
Example we love:
CAJLIGHTS’ silly goose neon wall art, which depicts a cowboy hat-wearing waterfowl with a caption below
⭐ Earned 212 shop reviews with five stars for quality, shipping, and customer service
📈 “Neon sign” reached peak popularity on Google Trends in January 2025
Crochet Toys
Image via MiniCrochetedToys on Etsy
Crochet plush toys are for the young — and the young at heart. This quintessential craft is still one of the most sold crafts and one you can start selling today if you’ve got some yarn and a crochet hook.
Some popular animal options are the classic bunny, bear, or cat. Trendier options include capybaras, frogs, and highland cows.
Example we love:
MiniCrochetedToys’ crochet emotional support shrimp, complete with floppy antennae and beady eyes
⭐ Earned Etsy “Bestseller” tag and “In demand” highlight
📈 “Crochet toy” reached peak popularity on Google Trends in January 2025
Looking for More Inspo?
When surveyed in 2024, crafters insured by ACT said they draw inspiration from personal experiences, nature, and friends and family. Check out more arts and crafts industry statistics.
Underrated Crafts to Consider Selling in 2025
Miniature Dioramas
Image via DistortedReflection on Etsy
Miniature dioramas depict a little slice of life and are the perfect piece for the meticulous crafter. Thinkbook nooks, which look like a portal to another world nestled on one’s bookshelf, to compact mirrors, like DistortedReflection’s UFO picnic piece.
Novelty Candles
Image via CandleLume on Etsy
A submerged wax hot dog candle? Why not.
Novelty candles make great gag gifts, and the wick’s the limit when it comes to how creative you can make these. It can be as simple as printing a unique label or concocting a food- or mood-inspired scent to infuse into your candle wax.
Pet Art
Image via BlankUK on Etsy
It’s no secret that pet people love their pets. A close second to actual pets? Custom artwork commemorating our furry friends.
Every artist has a distinct style, and for every style, there’s a pet owner who will love it. For example, BlankUK’s poorly drawn portraits capture the lovable derp that makes pets so endearing.
Bumper Stickers
Image via FrogMustard on Etsy
A new genre of “Gen Z” bumper stickers or bumper sticker magnets is steadily gaining traction — you may have laughed at one in traffic already! As the name suggests, these graphics are unabashedly chaotic, like Etsy star seller FrogMustard’s designs, which range from outright horse denial to self-deprecating pleas to let one merge.
If you have wit, an artistic touch, and a reliable printer, this craft may be a solid product option for you.
The Most Sold Crafts: Trending Motifs and Aesthetics
What design themes are trending in crafts? Certainly not curlicue mustaches on everything. Here are some trending motifs to incorporate into your crafts in 2025.
Disco Balls
Image via JennyVstickers on Etsy
Food
Image via badgerandburke on Etsy
Frogs
Image via StudioHappyToys on Etsy
Cowboy
Image via SugarKoatedDesigns on Etsy
Pop Culture References
Image via LitFriendsCelebs on Etsy
Maximalism
Image via terracottanoon on Etsy
Minimalism
Image via LuaAndStone on Etsy
How to Start Selling the Best Handmade Goods
Starting a handmade hustle begins with crafting the perfect plan. It’s a blend of creating top-notch goods, marketing like a pro, and making savvy business moves. Here are some top tips for selling your handmade goods like a pro:
- Choose your niche: Decide what unique or in-demand craft you want to sell
- Do your research: Study the market, including what your competitors are offering and how they’re pricing
- Create your goods: The fun part! Craft your creations and ensure they’re high-quality
- Pick a platform: Choose where you want to sell; some options include Etsy, Shopify, Amazon Handmade, or social media
- Make your product listings: Write compelling, SEO-friendly descriptions and use beautiful images that showcase your products
- Set your prices: Factor in materials, time, and profit margins
- Handle payments and shipping: Choose payment processors (if needed) and shipping options
- Promote your crafts: Use social media, SEO, and ads to drive traffic
- Provide exceptional customer service: Respond and ship quickly to build trust and foster repeat buyers
Pro Tip:
Learn more with our Ultimate Guide to Selling Handmade Crafts Online.
The Best Places to Sell Your Crafts Online
Etsy
Etsy is one of the most well-known platforms for selling handmade crafts. Its large customer base actively searches for one-of-a-kind finds and is fantastic for personalized products. Etsy is also search-optimized (meaning you can use key terms or phrases in your listing to appear higher in search results) and has integrated shipping tools for sellers.
Challenges: High competition and transaction fees*
*As of September 2024, there are an estimated 6.2 million active sellers on Etsy.
Amazon Handmade
Amazon Handmade is a marketplace specifically for handmade goods. It has a large audience, and you may be eligible to access Amazon Prime for faster shipping. It also offers less competition than the standard Amazon marketplace.
Challenges: Stricter approval process for sellers; requires an application process, images of your workplace and tools, being a Professional seller on Amazon, and sometimes showing proof of insurance
Shopify
Using Shopify is like opening up your own independent store online. You have complete control over your store design and branding. It’s a monthly subscription and payment processing model that can scale easily with social media and ads.
Challenges: No built-in audience — you must drive your own traffic
eBay
eBay commands a large global audience looking for unique, hard-to-find items. Because of the option for auction-style selling, you have the ability to price more competitively.
Challenges: Not handmade-focused, requires a Store or Store Subscription, and final value fees may impact your sales revenue*
*The eBay final value fee (FVF) is a calculated percentage of the total sale price. This fee is deducted from the total earned revenue on a sale. The FVF percentage varies by product category and sales thresholds.
Social Media
Social media platforms like Instagram and Facebook Shops allow direct purchases from your account. You can use many tools, such as Reels or Stories, to help your products go viral. It’s ideal for building a brand and community around your handmade products.
Challenges: Requires consistent content creation and engagement
Pro Tip:
Learn more about selling on Etsy with our 5-Minute Etsy Seller’s Guide.
Tips for Standing Out in the Online Craftspace
Believe in Your Brand
“Being bold and a little unhinged has been key for us. We make ridiculous designs knowing they won’t land with everyone, but that’s what makes us stand out.
Social media was our biggest growth driver, but partnerships with local artists, media features, and in-person meetups helped build a loyal fan base. We started by focusing on Etsy SEO, but now our own website, Google SEO, and strategic social media ads are our main drivers for growth!”
—Alyssa Walker, Co-Creator of Frog Mustard
- Create quality products: Don’t cut corners. Focus on creating items you would buy. Your craftsmanship (or lack thereof) can make or break your online store’s success.
- Invest in presentation: People won’t buy your products if the photos are bad or if the description is poorly written — avoid the dreaded “dropship click away” by putting care into designing your website, images, and listings.
- Offer promotions: Encourage potential customers to buy by offering discounts, product bundles, or limited-edition drops.
- Leverage social media: Share your story! Consumers crave authenticity, so if you’re ideating a product, share the entire journey from start to finish. This builds an emotional connection, and viewers will be more likely to buy when your product launches.
- Sell on multiple platforms: Start with one platform, but when you’re ready to scale, try expanding to other platforms and see what works best for you.
- Get liability insurance: Protect your hard work by carrying product liability insurance just in case your handmade crafts cause customer bodily injury or property damage. This coverage gives you peace of mind to focus on creating — not on expensive “what ifs” that can drain your business.
FAQs About the Best Crafts to Sell Online
What Makes a Craft Successful in Online Marketplaces?
Which Handmade Crafts Are Most Profitable to Sell?
Certain handmade crafts tend to sell especially particularly well, with some of the most lucrative crafts including:
- Bath and beauty products
- Candles
- Craft templates
- Custom stationery
- Digital downloads
- DIY craft kits
- Hair accessories
- Personalized gifts
- Resin art
- Wire or beaded jewelry
- Screen-printed apparel
To turn your venture into a profitable business, the best handmade goods to sell are those that have low production costs, high demand, and can be made in bulk or quickly produced.
How Can I Protect My Online Business From Claims?
The best way to protect your online craft business is by carrying product liability insurance, which is designed to pay for instances when your product causes injury or property damage after your customer receives it.
The ACT Pro policy includes this essential coverage (also known as “Products-Completed Operations Coverage”) so you can craft and sell online worry-free throughout the year.
Learn more about how to prevent claims online.
