Exhibiting at a trade show can be an excellent way to raise brand awareness and generate leads. For any event to be successful, it’s essential to have a thorough vendor booth checklist ready before arriving.
Here are some steps you need to consider:
1. Get Familiar with the Venue: Taking the time to learn about the layout of the venue and all that comes with it is key. This includes studying capacity limits, booth sizes, power requirements, and other regulations that could apply.
2. Design Your Layout: Once you know what you’re working with, map out where your display materials, promotional items, and other materials will go so they stand out in the crowd. Also, think about how you’ll manage customer traffic so everyone can move around comfortably. Take product displays and a “checkout” area into consideration as well.
If your event is outdoors, we recommend having items to stake down any tents, umbrellas, or shade covers. You can use tie-downs, stakes, sandbags, or zip ties to help secure objects from wind gusts. It’s also good to bring heavy-duty tape so you can secure wires and prevent anyone from tripping over them.
3. Acquire Permits & Licenses: Some events have certain permits, licenses, or insurance policies you’re required to obtain to attend as a vendor. Always double-check with your event organizer if there is anything you need to register for before the event.
4. Draw Up A List of Necessities: Create a list of everything needed for a successful event such as banners, posters, flyers; tables, and chairs; business cards; etc., which will help ensure customers remember your presence after leaving your booth!
5. Invest In Trade Show Insurance: Depending on where you are exhibiting, investing in insurance might be beneficial if something unexpected happens during an event within your assigned exhibition area.
Regardless if your event requires you to carry insurance, we always recommend getting a short-term general liability policy to insure you while you are at a trade show.
You never know if someone is going to trip in your booth, or if unexpected weather could knock part of your display over into someone. It’s best to stay protected against these possible accidents and get insurance coverage before your event.
By taking these easy steps beforehand and researching each aspect thoroughly, you can take a lot of the stress of planning off your shoulders so you can be prepared and stay focused during the trade show.