We promise to provide clear, accurate, and practical insurance guidance to artists, crafters, and creative businesses.
Created with respect and transparency, ACT’s content is written, reviewed, and regularly updated by licensed insurance professionals, so you can make confident decisions when protecting your craft.
Our Mission
ACT empowers artisans, crafters, and makers with the clarity and knowledge they need to confidently protect their creative ambitions and freely pursue them.
Our Site
From simple online quotes and same-day coverage to practical business tips, actinsurance.com helps you access support designed to protect your creativity and growth.
ACT Insurance is coverage that’s crafted for artists, makers, and small creative businesses. Whether you need insurance to secure your booth at an event or protect what you create, we strive to make getting and understanding your coverage simple, quick, and curated just for you.
By following strict editorial standards, we aim to provide clear, trustworthy information that mirrors the flexible, customized protection you need, helping you make confident choices and protect your work.
ACT specializes in insurance for artists and creative businesses, so our content reflects the real risks, goals, and experiences of the creative businesses we serve, including:
Our insurance guides, business tips, artist spotlights, and other resources are created to inform, inspire, and support you at every stage. We want creatives of all kinds to feel seen, supported, and secure, with reliable guidance that helps you protect and grow what you’re building.
Imperfections make art unique, but when it comes to insurance, accuracy matters. That’s why ACT is committed to publishing content that’s accurate, unbiased, and transparent.
Each piece is researched, fact-checked, and reviewed by licensed professionals, so you can trust what you read about coverage options, exclusions, claims, and more.
When you’re growing and protecting what matters, we strive to be your trusted educational resource — not just a place to buy a policy. We succeed when you feel informed, prepared, and confident about your coverage and where it comes from.
ACT’s editorial team members are subject matter experts in insurance and the needs of creative businesses. They’re trained in property and casualty insurance (including liability) to understand the risks that artists and makers face.
Our content moves through a layered review process that includes:
Any piece that touches on coverage explanations, eligibility, exclusions, endorsements, forms, or other insurance-specific information is escalated to compliance review before publication.
Our team participates in continued education so we can provide a stable resource in the ever-changing world of insurance. We stay current on industry and regulatory changes and work across teams to keep our content useful and relevant to your real experiences.
We follow a structured (but still creative) editorial process to produce useful, accurate content you know you can trust. Key principles include:
We understand that the use of AI has a unique and personal impact on artists and creative businesses. It is our duty to ensure that your creativity remains protected. In doing so, we must also recognize that these tools are evolving our ability to provide that protection on a new scale.
In ACT’s content, our limited use of AI tools supports early outlines and research efforts. Any content leveraging AI assistance is fully reviewed, edited, and independently verified by human editors and licensed professionals.
We do not use automated publishing tools, and we never put personally identifiable policyholder information into AI tools. Our commitment to transparency and responsible use of these developing systems is paramount.
We create educational content separate from sales goals. Our blogs, checklists, reports, and more are here to give you clear, useful information, so you can protect your creative business and make confident decisions on your own terms. This means:
We use a variety of sources to back our content, including:
We do NOT rely on anonymous forums, claims without a source, or statistics that cannot be verified.
This Editorial Policy covers all editorial content created and published by ACT, including but not limited to:
Other documents, such as legal notices, privacy policies, terms of use, policy forms, and official applications or endorsements, are governed by their own terms and are not controlled by this Editorial Policy.
We know artists, makers, and other creative business owners rely on ACT’s resources to make important decisions about protecting their art and the business they’ve worked so hard to build.
By sharing how we create content and the standards we follow, we want you to feel confident that what you read from ACT is designed to inform, support, and empower you. We are committed to improving our content so it stays clear, accurate, inclusive, and genuinely useful as your creative business grows.
