Online Retailer Insurance

Coverage for creatives selling or retailing handcrafted goods online.

FROM

$24.25
Per Month
Or from $49 for Event Coverage

4.8/5 on

What is Online Retailer Insurance?

Online retailer insurance is designed to protect artists and crafters from third-party claims related to their ecommerce business. It can provide financial coverage for medical expenses, repair costs, and legal fees — making uh-oh moments okay again!

Online seller insurance has your back while you sell on your own site, or through third-party marketplaces like:

Will Online Retailer Insurance Cover Me?

No matter how you stamp it, stitch it, sculpt it, or string it, online sellers insurance can cover a variety of creative businesses, including:

Visit our Who Qualifies page for the full list of covered professions.

Business Insurance Options for Online Retailers

Meet ACT Pro and ACT Go: two excellent policies offering personalized protection wherever your craft takes you!

Recommended for Online Sellers

ACT Pro

365-day coverage

$24.25/Month

Everything from ACT Go plus…

ACT Go

Basic general liability coverage

$49/Event

Coverage Details

ACT Pro

ACT Pro is made for full-time artists and crafters who want enhanced protection for their entire business. With additional liability coverage for your products included, optional add-ons, and monthly payments, create confidently knowing we’ve got your back.

Annual Policy Limits of Liability

  • General Aggregate Limit (Other Than Products – Completed Operations) $2,000,000
  • Products Completed Operations Aggregate $2,000,000
  • Personal & Advertising Injury $1,000,000
  • Each Occurrence Limit $1,000,000
  • Damage to Premises Rented to You Limit (Any One Premises) $300,000
  • Medical Expense Limit (Any One Person) $5,000

Optional Add-Ons

Pricing

  • ACT Pro $24.25 per month

    (Or $279 per year)

  • ACT Pro
    for Curated Sellers
    $31.59 per month

    Extends ACT Pro coverage to makers who sell more than 20% pre-made or non-handmade elements in their products (Or $379 per year)

  • ACT Pro
    for Handmade Beauty Businesses
    $515 per year

    Coverage for Beauty & Cosmetics, Soap, and Candle Makers

ACT Go

ACT Go is craft vendor insurance built for on-the-go hobbyists who need quick coverage at events. This flexible general liability policy is like a pop-up tent, working when and where you do — making it ideal if you only attend a couple of craft shows a year. Plus, enjoy the option to add coverage for your tools, supplies, and inventory in case of theft or damage while you’re on the go.

Short-Term Policy Limits of Liability

  • General Aggregate Limit (Other Than Products – Completed Operations) $2,000,000
  • Products Completed Operations Aggregate Excluded
  • Personal & Advertising Injury Excluded
  • Each Occurrence Limit $1,000,000
  • Damage to Premises Rented to You Limit (Any One Premises) $300,000
  • Medical Expense Limit (Any One Person) $5,000

Optional Add-Ons

  • Theft & Damage Coverage +$54

    Additional Tools, Supplies, & Inventory Coverage limits available up to $2,000/$2,000.

  • Data Theft Protection Excluded
  • Workshop & Class Coverage Excluded

Pricing

Do Online Retailers Need Insurance?

Yes, online retailers need insurance! Just like you wouldn’t ship a package without padding, you shouldn’t run your ecommerce shop without protection.

What Insurance Do I Need for an Online Shop?

Liability insurance offers the basic coverage to protect your handmade business, allowing you to keep crafting, selling, and sharing your creations without the worry!

How Much Does Online Retailer Insurance Cost?

For just $24.25 per month, ACT Pro offers comprehensive business insurance for online retailers, so you can create with confidence year-round.

ACT Go starts at $49 per event, providing peace of mind while you showcase your handmade magic at markets and craft fairs.

Looking for enhanced coverage? Curate your perfect policy with ACT Pro and add optional coverages that best suit your creative needs!*

*Additional monthly coverages are available only on the ACT Pro plan. Depending on whether your products are handmade or non-handmade, exact coverages and pricing may vary. Exclusions apply.

The #1 Business Insurance for Online Retailers & Sellers

Your creativity knows no limits — so why let a claim slow you down?

ACT is built for makers, dreamers, and doers who need simple, reliable coverage to keep their small business dreams soaring.

Stay inspired, keep creating, and enjoy the freedom to grow with the most trusted name in arts and crafts insurance.

small businesses protected
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event partnerships
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creative industries covered
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Common Questions About Online Retailer Insurance

Do You Need Business Insurance for an Online Store?

Yes, you need business insurance for an online store to help you cover costly claims, meet seller requirements, and foster trust with customers.

One of the most crucial coverages is product liability insurance for online sellers. Some marketplaces require it once you hit a certain sales level or sell higher-risk products. Others, like Etsy, make it clear they won’t cover you for product-related claims. This insurance helps fill that gap, keeping your business safe while you create and sell!

Why Do Online Retailers Need Insurance?

Online retailers need insurance to protect themselves from financial risks tied to their products and advertising. If an item you sell causes injury or damage, or if a marketing claim leads to financial harm, the right policy can help cover the costs.

Even if you run your business from home, most homeowners’ or renters’ insurance won’t cover business-related incidents — making liability coverage an online retailer essential.

Does ACT Pro Cover Both My Online Store and In-Person Events?

Yes, ACT Pro can cover both your online store and your booth at in-person events! This policy is designed to cover you year-round in most places you choose to sell, offering seamless protection for your business and products.

We're Here to Help!

If you have questions about purchasing crafters insurance, our team of licensed agents is available to help. Please give us a call at 844.520.6991.